Rebranding Christmas

Posted on December 24, 2006

pentagram x.mas image

Pentagram have rebranded Christmas. Pentagram's Beirut explains:

It’s a big brand: 2,000-plus years of what marketers call brand equity in the making

Read about it in the N.Y. Times. They've got more time to write about this stuff than I have. (It's Christmas Eve, for God's sake! Get away from the computer!)



Comments (2)

mike said

"branding" "retail" and all that other crap are not to be confused with Christmas.

Christmas has nothing to do with those items.

In fact, it would be in the retailers best interests to MOVE their "greed holiday" to the summer when its warmer out and more people are apt to shop and spend.

Keep Christmas out of the stores. Please.

Posted by: mike at December 31, 2006 09:55 PM .

brigitte said

ugly, ugly, ugly,
I can not bear these grin — used for too many logos.

Posted by: brigitte at January 5, 2007 04:30 AM .