agency.com pitches via YouTube

Posted on August 02, 2006

agency.com uses YouTube to pitch their viral savvy to Subway.

They seem like nice enough people from a nice agency, with a nice idea. It's a shame that the end product turned out to be so dull/contrived. If they'd had the balls to do something really unexpected it might have gone viral for the right reasons. The first (positive) comments on YouTube are so obviously for agency.com employees it hurts.

They may well have come up with some more amusing, riskier ideas but bottled out and went for the sycophantic, "we want to work for you!" version. The result is a viral campaign seeded amongst the YouTube kids, but pitched at a tiny and diametrically opposed target group - the Subway executives. It's no wonder the YouTubers are covering it with scorn, recognising a clumsy attempt to leverage what they see as their platform for marketing purposes.

It'll be interesting to see what Subway does with it, if anything.



Comments (3)

crashbanger13 said

normaly I don't post crap on youtube but these guys deserve it!

mine is really funny! will subway hire me?

http://www.youtube.com/watch?v=cE0SsmAWI5k

enjoy!

Posted by: crashbanger13 at August 3, 2006 04:39 PM .

bsn said

@crashbanger

"mine is really funny! will subway hire me?"

I don't know. Are you pitching against agency.com?

Posted by: bsn at August 3, 2006 04:58 PM .

crashbanger13 said

OK, so this guy "Gets It"!!!

http://www.youtube.com/watch?v=lkFitDdRzVU


mmm,hmmm tasty!

Posted by: crashbanger13 at August 4, 2006 04:25 PM .