agency.com pitches via YouTube
Posted on August 02, 2006
They seem like nice enough people from a nice agency, with a nice idea. It's a shame that the end product turned out to be so dull/contrived. If they'd had the balls to do something really unexpected it might have gone viral for the right reasons. The first (positive) comments on YouTube are so obviously for agency.com employees it hurts.
They may well have come up with some more amusing, riskier ideas but bottled out and went for the sycophantic, "we want to work for you!" version. The result is a viral campaign seeded amongst the YouTube kids, but pitched at a tiny and diametrically opposed target group - the Subway executives. It's no wonder the YouTubers are covering it with scorn, recognising a clumsy attempt to leverage what they see as their platform for marketing purposes.
It'll be interesting to see what Subway does with it, if anything.
normaly I don't post crap on youtube but these guys deserve it!
mine is really funny! will subway hire me?
Posted by: crashbanger13 at August 3, 2006 04:39 PM .
"mine is really funny! will subway hire me?"
I don't know. Are you pitching against agency.com?
Posted by: bsn at August 3, 2006 04:58 PM .
OK, so this guy "Gets It"!!!
Posted by: crashbanger13 at August 4, 2006 04:25 PM .